Consumer Demand For Sustainably Managed Forests

July 21, 2023

Similarly, 67% of consumers believe that only recycled paper should be used to make new paper products, indicating that most don’t understand this practical impossibility.

The report also found that consumers thought paper and pulp was one of the least damaging industries impacting forests. It found that 49% of European consumers believe that energy/wood fuel has the most impact on forests, 47% believe urban development (building houses or cities) has the most impact, 45% palm oil plantations and construction/timber, and 37% believe agriculture/farming/cattle raising has the most impact. By comparison, 36% of European consumers believe paper and pulp was the most impactful, a decrease from 45% in 2021.

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Over half of consumers surveyed (56%) believe that paper and paper packaging production uses an excessive amount of water. In 2021, around 90% of the water used to produce paper and board in Europe was cleaned and returned to the environment, with the remainder evaporated or retained in the manufactured product.

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Whilst it’s good to see there have been some improvements in consumers’ perceptions, this report shows there remain many misconceptions surrounding print and paper-based products’ and their impact on the environment .

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