Today's skin care products are more effective and finer. Their packaging needs to be both protective, functional and aesthetic. In the past few years, the packaging industry has been working hard to develop a product that can effectively protect the quality of skin care products while satisfying the luxurious and novel appearance needs.
Multilayer plastic technology The emergence of multi-layer plastic technology can meet the requirements of modern cosmetic packaging. It combines multiple layers of different types of plastic and forms them in one go. Today, skin care products can choose any imaginable color and various fine containers from the improved aluminum tube to the recently introduced vacuum pouch (bottle).
Multi-layer plastic molding technology has special protection and special effects. With the multi-layer molding technology, our plastic packaging can completely block light and air on the one hand and oxidize the skin care products on the other hand, on the other hand, we can achieve wonderful visual effects and uniqueness through the combination of different types of substances. Feel. Christine Al-lard, Marketing Manager of Decoplast, said: “We can add a layer of Adflex, which has a unique soft touch effect. If you add a layer of polyacrylic adhesive, it will make the appearance beautiful.” Lancome's new sun protection series The product uses this packaging material. This new material is also surprisingly squeezable and helps to extrude skin care products more evenly. Multi-layer molding technology also increases the flexibility of the hose. The most popular packaging for skin creams is hoses and glass bottles. The hose was just a package of medium and low-grade goods 15 years ago, and now the most famous brand is also in use. Hose production is economical, easy to carry, and suitable for holding emulsions and gels. “Our Satinel model has a very soft outer layer, which is important for skin care products.” Laure Mounier, who is responsible for advancing Cebal hoses in Europe, said, “We can also provide rough-surfaced hoses, such as The one that was launched for Avon.” The multi-layer plastic forming technology is also constantly improving to adapt to the increasingly popular trend of transparent appearance.
Vacuum packaging equipment favored In order to protect skin care products containing liposomes, rosin oil, and vitamins, vacuum packaging systems stand out. Although its cost is high and limited to a limited number of brands (this situation is changing), this package still has many advantages: high protection, high elastic recovery, easy use of high-viscosity skin care milk, and high Technology features enhance product quality. Techpack's recently introduced vacuum system was designed for Clarins and Electelle. The patented filling system is owned by Valois, USA. The disadvantage of the piston system is that it leaves too little space for the design. This makes it very unfavorable in the highly competitive skin care market, because every company wants to shape their brand's unique image through appearance and decoration. The flexible bladder system has emerged as a result of adaptability to various types of containers. Valois worked with Techpack to develop a truly high-tech balloon system for Dior's PhenomenA. Myriam Bourdon, director of marketing at Valois, said: “It took us a whole year to develop this vacuum packaging system. It is made of aluminum. The pump has a push button and is very tight.” Techpack is Davidoff’s new “Cool Water” men's skin care line produced a transparent airtight bladder that was used with Valois pumps to allow consumers to see the remaining amount of skin care products. The success of famous brands has greatly encouraged Valois. In September, they introduced two standard models.
Another important development direction of vacuum packaging is to highlight functionality. This is more important for less complex containers. The most common is to install the dispensing pump and compression cap. Dispensing pump systems are popular with consumers for their convenience and quickly conquered hypermarkets. Now, some luxury brands have begun to use this device.
Plastic bottle ambitious
Will plastic products replace the dominance of glass products? In the past few years, the former slowly but firmly eroded the latter's territory. The advantages of plastic containers have always been light, strong and easy to produce. Through the efforts of chemists and plastic manufacturers, plastic products have achieved the unique characteristics of only glass: transparent, can hold a variety of chemicals. Thick shell tanks made from PETG materials are representative of this type of product. The American packaging company Nadel Inc. has been manufacturing containers for PETG materials for cosmetics production. It has won the favor of many famous brands, first Clinique, followed by Avon, followed by Revlon and Cosmaer. Now Estée Lauder is also gradually shifting skincare packaging to PETG containers. PETG is easily dyed in different colors and its transparency remains unchanged even after UV treatment. Nadel’s European Affairs Director, Keran Turakhia, is confident about the prospects of PETG containers. He said: “When Clinique and Estee Lauder started using our bottles, consumers did not even notice that our products (plastic products) and glass had exactly the same appearance.” The only obstacle to this technology is the high cost of raw materials. Nadel's approach is to use oversized dies to increase production capacity.
Aluminium pipes come back
Until the mid-1990s, only the pharmaceutical industry used aluminum tubes. However, today aluminum tubes have become the new darling of many cosmetics companies. Aluminum tube is very protective. The fact is that the "safe" image of aluminum tubes, coupled with its unique appearance in a market that is eager for novelty, has made aluminum tubes renewed. Four years ago, Roc led the revival of this highly flexible metal tube and used it in its anti-wrinkle vitamin cream. Today's aluminum pipes are very different from their predecessors. They have a rounder neck and are consistent with the color of the pipe body. The appearance of the pipes is also more beautiful.
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