Follow Gift Packaging Design Principles to Increase Gift Added Value

June 09, 2020

Executive summary: The importance of gift packaging can not be overlooked. In addition to a good packaging can make gifts play its due value, it can also increase the added value of gifts. Therefore, we should follow the following design principles for gift wrapping before giving gifts.

First, eye-catching gift packaging must first arouse the attention of consumers. The packaging uses novel and unique shapes, colorful colors, beautiful and delicate patterns, and each characteristic material enables the package to produce eye-catching effects so that consumers can have a strong interest as soon as they see it.

Second, the color of gift packaging is also an aspect we should pay attention to. Studies have shown that red is the most exciting and most impressive. It is a perfect color for gift wrapping. It is no wonder that most of the gift packages are based on red. Recalling the customized network of “Distinctive Glossy Lighter Gift Box Set”, it features a striking red color with a flame pattern printed on the box to attract attention.

Second, understand the success of the packaging not only through the use of modeling, color, pattern, material caused consumer attention and interest in the product, but also to enable consumers to accurately understand the product through packaging. Because the purpose of people buying is not packaging, but the product within the package. The most effective way to accurately convey product information is to truly convey the product image. Transparent packaging can be used. Products can be displayed on the packaging container with windows. Product graphics can be drawn on the packaging, and simple text descriptions can be provided on the packaging. You can print colored product photos and more on the packaging.

Third, goodwill In other words, the packaging of the shape, color, pattern, texture should be able to arouse people's favorite emotions, because people's hilarity is very important for the purchase of impulse plays an important role. The goodwill comes from two aspects. The first is the practical aspect, that is, whether packaging can meet the needs of consumers in all aspects and provide convenience. This involves the size, quantity, and exquisite aspects of packaging.

Goodwill also comes directly from the packaging's sense of shape, color, pattern, and texture. This is a comprehensive psychological effect that is closely related to the personal and personal atmosphere. In terms of color, everyone has their own favorite and annoying colors, which of course cannot be forced, but they also have in common. For example, most women like white and red and pink. They are called women's colors. The use of white and red in the packaging of women's products can cause women's love. Men like a solemn and serious black.

About Liyang:

Liyang Paper Products Co., ltd is a factory and trade company located in Dongguan, China. Specialized in producing gift paper packaging, such as Jewelry box，watch box, belt box, shoe box, wine box,cosmetic box, flower box, round box,heart box, etc.
Custom made base on your design is welcome, feel free to contact Liyang printing with your full details.
www.dgliyang.en.alibaba.com │ www.liyangprinting.com

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Ms. Lily Yu

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